Comments on: Book Reveiw: The Word of Mouth Manual: Volume II http://www.businessofdesignonline.com/book-reveiw-the-word-of-mouth-manual-volume-ii/ BoDo Business of Design online Wed, 08 Feb 2012 21:44:09 +0000 http://wordpress.org/?v=2.0.9 by: Recent Links Tagged With "womma" - JabberTags http://www.businessofdesignonline.com/book-reveiw-the-word-of-mouth-manual-volume-ii/#comment-18496 Thu, 11 Sep 2008 21:34:05 +0000 http://www.businessofdesignonline.com/book-reveiw-the-word-of-mouth-manual-volume-ii/#comment-18496 [...] popular public links >> womma Book Reveiw: The Word of Mouth Manual: Volume II Saved by Hanna467 on Thu 11-9-2008 WOM @ my local Starbucks… Saved by claireym on Wed 27-8-2008 [...] […] popular public links >> womma Book Reveiw: The Word of Mouth Manual: Volume II Saved by Hanna467 on Thu 11-9-2008 WOM @ my local Starbucks… Saved by claireym on Wed 27-8-2008 […]

]]> by: Sanjay Kumar http://www.businessofdesignonline.com/book-reveiw-the-word-of-mouth-manual-volume-ii/#comment-18464 Tue, 26 Aug 2008 18:49:07 +0000 http://www.businessofdesignonline.com/book-reveiw-the-word-of-mouth-manual-volume-ii/#comment-18464 Great review that prompted me to download the pdf and read through. I can understand why many traditional marketers are still skeptical about WOM. Even though the concepts behind WOM are well proven over ages, it is fairly new as a well organized marketing approach. Calling it a con job is nothing but resistance to adoption. Great review that prompted me to download the pdf and read through.

I can understand why many traditional marketers are still skeptical about WOM. Even though the concepts behind WOM are well proven over ages, it is fairly new as a well organized marketing approach. Calling it a con job is nothing but resistance to adoption.

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