Comments on: Branding & Positioning Primer http://www.businessofdesignonline.com/branding-positioning-primer/ BoDo Business of Design online Sat, 22 Nov 2008 07:29:18 +0000 http://wordpress.org/?v=2.0.9 by: Neil Tortorella http://www.businessofdesignonline.com/branding-positioning-primer/#comment-7479 Sun, 25 Nov 2007 18:41:55 +0000 http://www.businessofdesignonline.com/branding-positioning-primer/#comment-7479 Hi Mike, I'm happy to learn you found the post, and BoDo, useful. As for positioning assets in the most competitive manner, I agree with you. If we don't plan and implement both our business' postion, and that of our clients, postitioning just "happens." That means the prospects, cients and customers determine the positioning. We can do better. All the best, Neil Hi Mike,
I’m happy to learn you found the post, and BoDo, useful.

As for positioning assets in the most competitive manner, I agree with you. If we don’t plan and implement both our business’ postion, and that of our clients, postitioning just “happens.” That means the prospects, cients and customers determine the positioning.

We can do better.

All the best,
Neil

]]> by: Michael Wagner http://www.businessofdesignonline.com/branding-positioning-primer/#comment-7477 Sun, 25 Nov 2007 18:20:05 +0000 http://www.businessofdesignonline.com/branding-positioning-primer/#comment-7477 "In as much as you don’t really “own” your brand, you do own your brand assets." I like how you qualify what you mean by ownership. Makes sense and returns accountability to the business owner to position their assets in the most competitive manner. Good to find your blog and read this post! Keep creating, Mike “In as much as you don’t really “own” your brand, you do own your brand assets.”

I like how you qualify what you mean by ownership. Makes sense and returns accountability to the business owner to position their assets in the most competitive manner.

Good to find your blog and read this post!

Keep creating,
Mike

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