Neil Tortorella’s
Marketing Tune Up

What if you had a constant flow of prospects calling you to take on their project, instead of sitting there waiting for the phone to ring?

What if you could pick and choose the clients and projects that interest you, instead of taking whatever comes in the door?

What if you had a marketing plan in place that was easy to implement and simple to manage?

If you’re like a lot of smaller enterprises or one-person shops, you’re pretty good at what you do. If you weren’t, you wouldn’t be eating every once in a while and occasionally paying for a roof over your head. But, although you’re good at your core services, you’re probably not so hot when it comes to marketing and promoting yourself and your business in a clear, consistent way.

Have you ever gone to sleep wondering where your next project is coming from? It’s not an easy way to take off to the Land of Nod and you end up spending way too much on antacids. That dough is better spent planning your marketing efforts and then working your plan.

You know you need a plan, but you either don’t know where to start or how to find the time and resources to pull it all together. Don’t sweat it. That’s where Marketing Tune Up (MTU) comes in.

MTU is an easy to read, easy to understand and, most important, easy to implement guide to setting up a marketing plan that reflects your personality and style. It will lead you down the path of identifying your best prospects, learning what important to them, how to reach them without shelling out a boat load of dough, all while showing them why you’re the pick of the litter.

You’ll start off by learning the components that make up a good plan. You’ll find out why taking the time to create one is so important to laying a solid foundation for growing your business

Read pages 10-13 to find out what the 4 Ps of marketing are, and why they’re critical to your success.

Are you wondering how the heck you managed to get yourself where you are today? Flip through to page 14 to learn how to conduct a Current Situation Analysis. Find out the right questions to ask to clarify just who you’re talking to and how you can stand apart from the crowd. Read page 16 to learn how “profiling” might not be a bad thing after all when it comes to your target audience.

Are those pesky competitors eating away at your share of the pie? Fear not! Take a gander at pages 17 - 20 and learn how to conduct a Competitor Analysis that will have your competition shaking in their boots.

Do you ever feel like you need a SWOT Team to tackle your marketing program? No problem. On page 23, you’ll learn how to do your own SWOT Analysis that helps you find your strengths and weakness. You’ll probe potential threats and scope out opportunities. You’ll begin to see a clearer path to playing your strengths, minimizing your weaknesses, thwarting threats and seizing opportunities. You find ways to play down your competitor strengths and prey on their weaknesses.

A little fuzzy on the difference between branding and positioning? Read page 26, learn the difference and why that difference is important to growing your business. Plus, you’ll learn how to put theory in practice and separate you from all the other guys and gals who are tugging on your prospects’ purse strings.

Are you one the of many who have the best of intentions, but still have a difficult, if not impossible, time getting their marketing tasks done … and done consistently? Read page 29 and learn a simply, yet powerful, way to get those activities handled – without any fuss and without having to remember what and when.

Are you lost in the sea of potential marketing options? Should you advertise? If so, where? How much should you be spending? What about using the Internet? Public relations? Should you buy the ad that guy’s selling for placement on the mens’ room wall? We live in a way, way over communicated world, it’s estimated that the average person is exposed to over 3000 advertising and promotional messages each and every day. How will yours be found? How can you stand out?

MTU is jam packed with tools, techniques and tricks to help you get the word out - and without breaking the bank.

Find out the ins and outs of advertising on page 34.

What about direct mail/ direct response? Turn to page 36 to learn how to use it right and get the biggest bang for your hard-earned buck.

Are you tangled up in the Web? On page 38, you’ll learn the tricks of the trade to maximize your visibility on the Internet. Find out how to create a site that works and is of value to your audience. Get the skinny on blogs, e-newsletters, search engines, keywords and more.

Find out how to build the best media list for your business on page 45.

Page 47 will show you how to put together a press kit that will make you a media darling.

Stumped about press releases? You’ll find a step-by-step guide on page 49 that takes the mystery out of sharing your nifty news with the world.

So … okay, maybe you’re not the next Shakespeare or Hemmingway. No sweat. On page 52 you’ll learn that writing articles isn’t that tough, how to do it and why it’s a great way to begin to position you as an expert.

Plus, you’ll learn how to create and use tip sheets, interviews and speaking engagements to solidify your expert status.

So you say you’re not exactly a social butterfly? Page 57 will show you 4 easy ways to jump-start networking skills that anybody can do.

Referrals are a key method of gaining new clients. Yet they’re sorely missed by many service-oriented businesses. Why? Page 59 tells you and you’ll find out 3 ways to start generating a constant stream of referrals.

Plus, MTU comes complete with several questionnaires to guide you through the marketing planning process, a calculator to determine your true, bottomline rate - the number you simply can’t go below without you paying your clients for the pleasure of working with you.

Got the budgeting blues? MTU makes setting up a livable budget a snap with an annual budget spreadsheet and supporting project budget calculators.

MTU even contains a sample letter of introduction and follow-up phone scripts that you can easily adapt to your specific situation.

Following the simple, easy-to-implement ideas and methods described in Marketing Tune Up will bring your marketing and promotion to the next level. These are time-tested concepts that simply work. You won’t find a lot of nebulous theories, haughty marketing marketing methods, statistics or metrics analysis here. We’ll leave those to the folks with the million dollar budgets. What you will find are method, tools and techniques specifically for independent professionals and small business owners working in the service sector.

And here’s the best part -

Marketing Tune Up is utterly, completely and certifiably risk-free.

Take it for a test drive for a whole year. If you don’t learn some new stuff that helps your marketing efforts, We’ll refund your money. Period. No questions asked.

All this for only $USD29.99! Get your copy now .

Still not ready? That’s okay. Maybe later. But, in the meantime, consider this. Simply adding one new client by using the methods and techiques in Marketing Tune Up, odds, are you’ll have recouped your investment. Frankly, you’ll likely recoup it by 100 fold or more. Not a bad ROI.