Comments on: Finding Your Position http://www.businessofdesignonline.com/finding-your-position/ BoDo Business of Design online Sat, 22 Nov 2008 07:45:10 +0000 http://wordpress.org/?v=2.0.9 by: Neil http://www.businessofdesignonline.com/finding-your-position/#comment-1499 Thu, 21 Jun 2007 17:50:34 +0000 http://www.businessofdesignonline.com/finding-your-position/#comment-1499 Excellent thought, Jess. Thanks! Excellent thought, Jess. Thanks!

]]> by: Jess Sand http://www.businessofdesignonline.com/finding-your-position/#comment-1498 Thu, 21 Jun 2007 17:33:24 +0000 http://www.businessofdesignonline.com/finding-your-position/#comment-1498 Hey Neil, This is a great presentation of a rather nuanced idea. I think one of the most important distinctions between positioning and branding is that branding often focuses on your business' "essence," whereas positioning should really focus on the customer's needs. When you think about who your customers are and what they want/need, positioning becomes a lot easier. —J. Hey Neil,

This is a great presentation of a rather nuanced idea. I think one of the most important distinctions between positioning and branding is that branding often focuses on your business’ “essence,” whereas positioning should really focus on the customer’s needs. When you think about who your customers are and what they want/need, positioning becomes a lot easier.

—J.

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