Comments on: How to Find Green Vendors http://www.businessofdesignonline.com/how-to-find-green-vendors/ BoDo Business of Design online Wed, 08 Feb 2012 20:51:43 +0000 http://wordpress.org/?v=2.0.9 by: Jess Sand http://www.businessofdesignonline.com/how-to-find-green-vendors/#comment-14896 Wed, 05 Mar 2008 21:22:25 +0000 http://www.businessofdesignonline.com/how-to-find-green-vendors/#comment-14896 That's a hilarious website, Chuck. But I have to pick a nit with your assertion that these are representative of who buys green goods. In fact, more and more folks are looking for greener options when doing their purchasing, regardless of income level. Businesses in particular stand to gain a lot a lot of brand equity from green purchasing policies. I'd like to see the day when we abandon the stereotype of green buyers as affluent or moralizing. The fact is, it's for our own economic security and brand security that we should be making these purchasing decisions. Otherwise, there ain't going to be anything left to purchase! Seriously though, thanks for reading - and please spread the word if you know of other business owners who might be interested. Best, Jess That’s a hilarious website, Chuck. But I have to pick a nit with your assertion that these are representative of who buys green goods.

In fact, more and more folks are looking for greener options when doing their purchasing, regardless of income level. Businesses in particular stand to gain a lot a lot of brand equity from green purchasing policies.

I’d like to see the day when we abandon the stereotype of green buyers as affluent or moralizing. The fact is, it’s for our own economic security and brand security that we should be making these purchasing decisions. Otherwise, there ain’t going to be anything left to purchase!

Seriously though, thanks for reading - and please spread the word if you know of other business owners who might be interested.

Best,
Jess

]]> by: chuck failla http://www.businessofdesignonline.com/how-to-find-green-vendors/#comment-14894 Wed, 05 Mar 2008 20:49:44 +0000 http://www.businessofdesignonline.com/how-to-find-green-vendors/#comment-14894 Very cool stuff! You should check out www.scuppie.com . It talks about the people who buy these types of 'green goods' -- Scuppies (Socially Conscious Upwardly-mobile People). Cheers, Chuck Very cool stuff! You should check out www.scuppie.com . It talks about the people who buy these types of ‘green goods’ — Scuppies (Socially Conscious Upwardly-mobile People).

Cheers,

Chuck

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