Not leveraging the power of your business and personal network

Akin to having a referral generation system for clients and associates, look to your broader network for referrals. It’s said that every person knows roughly 200 other people. Each of those 200 know 200 more. Do the math. That’s a whole lot of people. Tie that together with the concept of six degrees of separation and, with a bit of work, you may be able to get an introduction to Mr. Big at Conglom-O Corp. who you’ve been wanting to work with for a long time.

Be sure to clearly communicate to your friends, neighbors and even … ugh … family what it is you do, the value you bring to the table and that if they happen to know of someone who would benefit from your services, you’d appreciate a referral. For your personal network, when you get a referral, maybe send them a restaurant gift certificate, a gift card or something similar as a thank you. The same goes for your business associates and clients. A nice, appropriate thank you makes an impression and may help to get the referral machine primed.

Until the next
Marketing Minute
all the best,
nt