Forgetting that even though you’re a Graphic Designer, you’re really in the business of marketing … for both your practice and your clients.

To wrap up this series, I wanted to leave you with this thought: Even though you’re a designer, your real business is marketing. You need to market and promote your practice just as well as you do it for your clients … maybe even better.

Marketing softens up prospects for sales. Sales brings new business. New business is the life blood of a Graphic Design business. Consider that the typical client/designer relationship lasts roughly three years. The sales curve can take 6 to 8 months and often longer … a lot longer. If you’re not always marketing, you’re already behind.

Marketing isn’t just a mailer here and there. It’s not just the occasional news release or networking event. It’s all those, but done on a systematic, consistent basis and on a regular schedule.

Beyond this, marketing is everything you do. Every touch point forms your image … your brand … in the minds of your audience. It’s how your marketing materials look and what they say. It’s how you answer the phone. It’s your office interior design and even how you dress. Every point of contact with your audience builds on the next.

Take the time needed to craft your marketing to send a clear, consistent message that’s flawlessly implemented. That’s what will help insure the phone’s always ringing and you’ll get to the place where you’re able to work with the clients you want and do the work you love, while getting paid what you’re worth.

Until the next
Marketing Minute
all the best,
nt