Not having a plan

Without some sort of plan of action, you’ll never know if you’re achieving your goals. Your marketing plan doesn’t need to be a lengthy tome. It needs to be a straight forward document that addresses, at least, the following:

• Your goals – What you’re trying to achieve with your marketing efforts.
• Your differentiating factor – What makes you different, truly different, than the other guys. This is critical to gain visibility and avoid “me too” marketing (the same stuff everybody else is saying).
• Your niche – This is a description of the audience you want to reach.
• Your method, tactics and techniques – Describe what you plan to do such as direct mail, networking, entering awards, press releases, etc. Ideally, a marketing calendar should be created to keep you on task.
• Your budget – How much can you afford for each marketing activity.

For more about developing your marketing plan, check out my e-book, Marketing Tune-Up: A Turnkey Guide For Creating & Implementing Your Marketing Plan.

Until the next
Marketing Minute
all the best,
nt