Wow. I always get a bit nostalgic when a year ends and a new one begins. And as I close out 2007, I thought it only fitting that I revisit the goals I set for myself right here, six months ago, and see what got checked off…and what didn’t (whoops!)

As a reminder, here are the goals I listed in my July 3, 2007 post:

• Spend one hour each day working on marketing my business
• Finish and submit book proposal
• Write a press release regarding this column for Create Magazine’s Fall issue
• Finish bulk of website update
• Begin focusing marketing efforts on my niche areas
• Connect with one prospect per week
• Join my local Chamber of Commerce
• Develop e-newsletter
• Develop and write out my official “process” and put together marketing packets
• Write one press release per month
• Continue with monthly networking group, and add one more networking event per month
• Win a Design Award

Alrighty then. Let’s see what’s been accomplished, what hasn’t, and what will be continued into 2008.

Goal #1: Spend one hour each day working on marketing my business.
Outcome: I’m sorry to say that this has been a tough one to implement into my daily routine. I know how important it is, but sometimes those paying projects come first…or household chores…or family obligations. I will continue to work on this, but will start out smaller – maybe one hour per week.

Goal #2: Finish and submit book proposal.
Outcome: This was a top priority at one time, but has since fallen to the bottom. It’s still something I want to accomplish, but I found myself spread extremely thin the last three months of the year, and I don’t want to over-extend myself with yet another project. I’ll add this to my 2008 goals, but as something to be done during a slow period.

Goal #3: Write a press release regarding this column for Create Magazine’s Fall issue.
Outcome: This goal gets a big, fat check mark. Not only did I write and submit the press release, but I (and the column) got a mention in the Scoop section of Create Magazine Northeast Sept/Oct 2007 issue.

Goal #4: Finish bulk of website update.
Outcome: Don’t get me wrong, there’s still much I want (and need) to do to my website, but I’ve got all the important bits up there. So…maybe I’ll give this one a half of a check mark.

Goal #5: Connect with one prospect per week.
Outcome: I’ll admit I have not been as diligent as I should have been with this one. I have definitely been keeping up with prospects, but not on a weekly basis. I’ll keep this one on my goal list for 2008, though, as I think it’s a very good goal to work towards.

Goal #6: Join my local Chamber of Commerce.
Outcome: I have not yet committed to joining a chamber, but I am involved with my local one, as I hold my monthly networking meetings there. There are several different Chambers I’m considering, though, and I expect to make a decision and join one during the first quarter of 2008.

Goal #7: Develop e-newsletter.
Outcome: Wow. Yet again, another goal that I can’t check off my list. Sheesh! Did I get ANYTHING accomplished this year?!? An e-newsletter just was not a priority these last few months.

Goal #8: Develop and write out my official “process” and put together marketing packets
Outcome: This is not finished, but I have been working on refining my process, and getting it down on paper. I’ve also started working on items to include in my marketing packets – I just need to finish it all and then put it together.

Goal #9: Write one press release per month.
Outcome: FINALLY! A goal I can check off my list! Fortunately, I’ve had a lot of good stuff to write about, so I have been able to get out my press releases pretty regularly.

Goal #10: Continue with monthly networking group, and add one more networking event per month.
Outcome: While I haven’t added one regular monthly event, I’ve been attending a wide variety of networking opportunities, both online and off. I’ve made some very solid connections and will continue this throughout the New Year.

Goal #11: Win a Design award.
Outcome: I am very happy to say that my diligence and hard work has paid off, and in 2007, I was the recipient of not one, but three design awards (two 2007 American Graphic Design Awards, and a Creativity 37 Silver Award.)

Okay. Those were my official goals. While I may not have accomplished as many of them as I would have liked, I have accomplished much that wasn’t on my list:

• Joined a goal accountability group that has really helped keep me on track.
• Joined quarterlife.com as the contributing Graphic Design Expert.
• Went back to school, and got an A-average my first term back.
• Landed several large clients with some really exciting projects.
• Had my work published in numerous Graphic Design compilations.
• Started an online store with items specifically for graphic designers and creative professionals.
• Witnessed my beloved Red Sox 2nd World Series Championship in four years.
• Rooted my New England Patriots on to their best-ever regular season…and hopefully another Super Bowl win. (Okay, I know neither of these last two “accomplishments” are mine, and certainly have nothing to do with my business goals, but as an avid sports fan living in the Boston area, they have definitely been a big part of my year, and deserve mention.)
• Overall, just had one of the best years in a long time, both personally and professionally.

And there you have it. I’m still a ways away from my ultimate goal – getting out of the bedroom – but I’m a lot closer than I was just six months ago. So, what can I say? It’s the end of the year as we know it, and I feel fine…And I’m looking forward to an even better 2008!

Join me next time, as I continue my journey Out of the Bedroom,
Tamar Wallace | Principal, TAMAR Graphics

Okay…I’m bad. I know it. It’s been a month since my last post, and I’m sorry! However, my delay has been for good reason. And, as it’s been nearly three months since first getting “Down and Dirty” and putting my 3-month plan down on virtual paper, I thought it only fair to give you an update.

So let’s start with the bad news first. For starters, while I have written most of my book proposal (and by most, I mean I have an outline done), I have yet to type it up and send it off. But in all honesty, that has been put on the back burner. Second, and this is a big one, I have not yet finished my website. Ugh…I know, I know. That should have been priority number one…but hey, have YOU finished yours? Seriously, though, my problem is that once I get going, it’s hard for me to stop and switch gears, so I put it off until I know I’ll have a good chunk of time to devote to it. Obviously I have yet to find that chunk…

Now that we’ve gotten that out of the way, it’s time for the good news: what I HAVE been doing, and why I’m so excited about it all.

First off, I did manage to get my press release about the launch of this column written and submitted to Create Magazine by their deadline. And even better, I just found out that it got a mention in the Scoop section of the Sept/Oct 2007 Northeast edition. And BoDo got a plug in there, too!

Second…no, I didn’t finish my site (specifically the portfolio section), but I did figure out how to customize a WordPress theme to match my site. So I’ll be launching my official business blog soon.

I’ve been pretty good about connecting with prospective and former clients, which hasn’t brought much in the form of new business yet, but I think that’s not unusual. These things take time.

Speaking of taking time, the monthly networking group I run is finally starting to pay off! After 15 months, I’m starting to get business and referrals from the members in my group. Of course, now that I know more people, I’m also able to give business and referrals, so maybe that has something to do with it, too…

What else…I’ve gotten a few big projects lately that I’m really excited about, and a few proposal requests – also for big projects. And I’ve finally determined my geographic target area, and have been developing a plan to market to that area.

Also, I’ve been meeting my goal of sending out one press release per month, most recently for winning two 2007 American Graphic Design Awards – yup, I can finally cross “Win a Design Award” off my to-do list!

And finally, after much thought, I’ve decided to go back to school to finish my degree. I received my letter of acceptance into the degree program at the beginning of the month.

So see? I’ve been a busy little bee…and everything that I have accomplished gets me one step closer to my goal: moving my office ‘Out of the Bedroom!’

Okay…Maybe I haven’t stuck strictly to my original goal (or guideline) plan, but by giving myself those guidelines, I’ve been able to accomplish other things…like determining my geographic target area, and getting more referrals through my networking group. Now it’s time to revisit my plan, and figure out what my priorities will be for the next three months..until something unexpected comes along and changes the course.

Now if only I could finish that darn website…

Join me next time, as I continue my journey Out of the Bedroom,
Tamar Wallace | Principal, TAMAR Graphics

Have you ever had one of those days where you were super busy, doing a bunch of little things, but by the end of the day you felt like you hadn’t accomplished anything? A day where the pile of work on your desk didn’t get any smaller… and nothing really got crossed off your to-do list?

Well, I had that day last week.

When I first woke up, I assumed I had plenty of time to get everything done. Sure, throughout the day I had small interruptions, like a sink full of dirty dishes, breakfast/lunch/snack for my son, and plenty of potty breaks (oh, the joy of working from home while potty training!). And of course, because I had so much to do, the kiddo decided to not take his nap.

So… in between food and potty training, I managed to get some little things knocked out. I returned some important client emails, and sent out some follow-up emails to a few people I met at an event earlier in the week. I organized the details for my next networking group event, and sent out an announcement email to my member list, as well as to those who’d requested the information. I finished a client project (a day ahead of schedule, I might add!), invoiced the client, and even made a pact with a friend to finish our websites (by 8/1!). Then before I knew it, it was time to wrap everything up for the day, and go make dinner.

Looking back over it all, it seems like I DID get a lot done… but the only thing I was able to cross off my list was the client project. So how is it that I got a lot done, but managed to accomplish very little?

And then I had an epiphany… an “Aha!” moment, if you will.

All those “little things” – emailing clients, organizing my monthly networking group, following up with new contacts, invoicing, etc. – those are all things integral to the daily running and marketing of my business. The problem is, that while I continue to do those things every day, I haven’t been accounting for them in my to-do list. Heck, I didn’t even account for writing this article! And yet these tasks are just as important as the bigger items on my list.

So between this, and realizing that my to-do list is merely a set of guidelines, I’ve come to a new conclusion. Yes, it’s true, I don’t have the best time management skills… yet. But I’m getting better. And I’m going to go over my upcoming weekly to-do list, and see where I need to start fitting in the “little things.”

Yeah, maybe this all seems like a no-brainer, but honestly, I’ve never sat down and thought about it. Those things just get done, and then at the end of the day, I look at my list and wonder, “What did I do all day?“. Well, now I will wonder no more. Because now I know that in order to stay on track, it really is all about the little things.

Join me next time, as I continue my journey Out of the Bedroom,
Tamar Wallace | Principal, TAMAR Graphics

Well, I’m back. The good news is that being terrified apparently didn’t scare me off. Bad news is I’m still terrified. Possibly even more so now. But hey, what’s a little fear amongst friends, acquaintances and a cyber-sphere of complete strangers, right?

Speaking of fear, it has become blatantly obvious to me that this – the idea of setting goals and making, or rather committing to, plans in order to reach them – is a major roadblock for me.

Case in point: what you’re reading right now…NOT my original post! This is, in fact, my third attempt at writing this bad boy. A good (and honest!) friend read my second version, only to come back to me, saying, “I get the feeling you are dancing around your subject, not taking the plunge.”

Wow. Talk about being called out! And of course, she’s right. Maybe it’s my lack of confidence, or my fear of failure. Whatever IT is, it’s making it hard for me to take that plunge.

So…what do I do? I know what I would tell someone else in my shoes: Get the bleep over it! Yet, I can’t do it myself. Funny how emotions aren’t controlled by logic. Darn them!

Okay. So how about I try to approach this logically? (And please, no comments from the peanut gallery – I’m trying here!)

Logically, I know what I want: to rebuild my business, to reclaim some of my former success, and to move my office Out of the Bedroom (and preferably into a full-on, separate, out-of-the-house-and-in-an-office-building office.) Also logically, I know I need a plan in order to reach that goal…because seriously, my current “no plan” plan just is not working.

So even though, officially, I’m still “dancing” (as my friend so aptly put it), I’m getting tired, and the next song is kinda lame. Enough with the excuses – let’s do this.

Okay…In order to reach my goals, I need to bring in more business and more money. To do that, I need to market myself more, and market myself better.

Sure, I’ve been given a ton of advice and have a list of things to do a mile long, but I’ve always managed to find a way to put it off. You know, one of those “I can never find the time…” situations. Hey, you try “finding” the time when you’re being pulled in a million different directions by family demands, household obligations, clients, everyday errands, laundry piles that never seem to shrink, and a sink that is perpetually filled with dirty dishes!

And yes, I know I need to MAKE the time. But…Oh. I did say no more excuses, didn’t I? Well, fine then. Here’s my three-month plan:

• Spend one hour each day working on marketing my business (begin immediately)
• Finish and submit book proposal (by 7/6)
• Write a press release regarding this column for Create Magazine’s Fall issue (due 7/13)
• Finish bulk of website update (due 8/1)
• Begin focusing marketing efforts on my niche areas (beginning 8/1)
• Begin putting together a prospect list (beginning 8/1)
• Connect with one prospect per week – either through email, snail mail or in-person (beginning 8/1)
• Join my local Chamber of Commerce (by 9/1)
• Develop e-newsletter (by 9/1)
• Develop and write out my official “process” and put together marketing packets (by 10/1)
• Write one press release per month
• Continue with monthly networking group, and add one more networking event per month
• Win a Design award (I’ve entered several recently, now I’m just waiting)

I know there’s more to do, but this list is slightly overwhelming as it is…I don’t want to blow a gasket before I’ve even started, ya know?

There you have it, folks. The “down and dirty” version of my immediate plan of attack for reaching goal Numero Uno: moving Out of the Bedroom.

And, with that, the real work begins…

Join me next time, as I continue my journey Out of the Bedroom,
Tamar Wallace | Principal, TAMAR Graphics

Please give a warm welcome to Jess Sand, BoDo’s author of sustainability

At The Sustainable Studio, Jess will be share insights and resources on designing sustainability. She’ll talk not only about designers and their work, but the clients and communities they depend on.

Well versed on the issue of sustainable living, writer and designer Jess Sand blogs at Small Failures: Sustainability for the Rest of Us . With a diverse background (office overlord, prep cook, poet, number cruncher, honky tonk DJ, bartender, teacher, marketing manager) she also blogs at Bar Stories.

An enviable lass, Jess’s marketing, writing and design skills are based in cultural San Francisco at Roughstock Studios.

This is all good timing actually. When Eric Karjaluoto and Peter Pimentel of smashLAB contacted us about their new project Design Can Change, Jessica was well into formatting her series on the same subject, sustainable design. Like minds, yes?

You can read more about Jess on BoDo’s visiting authors page.

The BoDo Team
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