Posted by: Jess Sand
Category: The Sustainable Studio
Bookmark on: del.icio.us

It’s been quite a while since the last Sustainable Studio column, thanks to a nasty car accident at the end of the summer followed by the inevitable catch-up of client life. Now that I’m in full swing once again, it’s about time we get back to the business of sustainable design practices!

One of the biggest challenges we face as designers is sourcing quality materials and printing that are also cost-competitive. We’re often fighting client budgets as it is, and adding an eco-preferable criterion would seem to limit us even further. But this plays into a myth that not only hamstrings our ability to produce eco-friendlier design, it also limits our ability to really get creative with new materials and printing options.

As businesspeople, we hold a lot of power in these purse strings of ours. And as designers, we fund a wide array of industries. According to Design Can Change, “AIGA members alone specify or purchase $9.1 billion in printing and paper, $650 million in photography and film, and $463 million in computer products.” So if you think your spending habits don’t make a difference, think again. It’s because designers and their clients have started demanding better alternatives that companies like Mohawk Papers and Neenah Paper have implemented carbon offset and renewable energy programs, and industry associations like the Sustainable Green Printing Partnership have sprung up.

Creating a Set of Criteria: Make It Meaningful

So just what makes a vendor sustainable? Is it as simple as finding a printer who stocks recycled paper? There are currently no strict definitions for what makes a business sustainable, unfortunately, so it is up to each of us to find a system that is both meaningful and practical. As a San Francisco-certified Green Business, I have a simple yet stringent purchasing policy in place for Roughstock Studios. I assign a single point for each of the following attributes that a potential vendor meets:

• Vendor is local (within 100 miles).
• Vendor has a formal waste reduction/recycling policy in operation.
• Vendor has a formal energy reduction policy in operation.
• Vendor has a formal toxic reduction/processing policy in operation.
• Vendor has a formal employee benefits program in operation, including living wages and health care.
• Vendor has a formal eco-preferable purchasing policy in operation.
• Vendor is certified by BAGBP, Co-op America, or other viable monitoring group.
• Vendor products are recyclable (1/2 point).
• Vendor products are produced using direct renewable energy.
• Vendor products are made with non-toxic or less toxic materials,
• Vendor products are made from recycled materials.
• Vendor products are minimally packaged (1/2 point).
• Vendor participates in a third-party certified renewable energy or carbon offset program (1/2 point).
• Vendor is independently owned and operated.
• Vendor is union run.
• Vendor donates money, services or products to charitable or community organizations.

Suppliers with at least three points-while still meeting my standards for quality, price and customer service, of course-get purchasing preference. Vendors with higher scores get a heavier preference. This system is easy to implement, and gives me a straightforward way to judge the sustainability of any given vendor. It’s important to note that I don’t make these criteria a requirement; by giving weighted preference to sustainable businesses, I support sustainable enterprise without limiting my (or my clients’) options.

Locating Sustainable Suppliers: Look Beyond the Obvious

Once you’ve determined how you’ll choose your vendors, you’ll need to go out and find a few that can meet your requirements. But remember: we’re not just talking about printers, here. When implementing a sustainable purchasing policy, be sure you look at everything you buy. This includes office equipment, software, supplies, services, subcontractors, and utilities. By expanding our financial reach, we can keep pushing other businesses to take these issues seriously.

If you’re located in a major metropolitan area, your chances are good of being able to find at least one or two vendors that can meet your needs for any given product or service. But if you’re located in a more rural area, you may need to get creative with your search. Try calling your local environmental department to see if they have a list of approved vendors you can use, or check out the resources below to begin your search (hint: bookmark this article so you can return to it anytime you need to buy something),

Paper

• Conservatree directory
• Treecycle directory
• Forest Stewardship Council directory

Printers

• Waterless Printing Association
• Printing Industries of Northern California (use keyword search for “green” or “sustainable”)
• Sustainable Green Printing Partnership (directory expected to go online in June, 2008)
• Sustainable Forestry Initiative certified printer PDF
• Forest Stewardship Council certified printer PDF

Packaging

• MN Reusable Transport Packaging Directory
• Sustainable Packaging Coalition
• Ecolect
• Materials directory Biodegradable Products Institute

Equipment and Supplies

• Energy Star
• Electronic Product Environmental Assessment Tool
• Co-op America Office Supplies directory

Utilities

• Green Power Network directory

General Business Directories

• National Green Pages
• Recycled Products Directory
• EPA Supplier Database
• Business Alliance for Local Living Economies

Local Government Programs

• Alabama
• California, Bay Area
• Hawaii
• Maine
• New Mexico
• Oregon (Portland)
• Washington (Kirkland)

Building a Relationship: Just Ask

Don’t forget that your local supplier may very well be implementing sustainable practices without advertising them. That’s why it pays to initiate a conversation about these issues when you begin shopping around. The process doesn’t have to be adversarial, or time consuming, In fact, it’s a great opportunity to get to know your suppliers and learn about how they do business in general, which can only serve to strengthen your relationship and improve customer service.

Start by asking general questions about their practices

1. Ask if you can follow up with a detailed list of questions (if you so choose).
2. Be ready to offer information should the supplier seem unsure or appear interested in learning more about the issues.
3. Follow up with a sincere thank you. When suppliers are rewarded for their engagement with the issues, or for their sustainable practices, they will be more likely to expand their efforts. Let them know you appreciate what they do by telling them-and giving them your business.

With these simple steps, you’ll find that implementing a sustainable purchasing policy is simply a matter of paying attention and exploring all your purchasing options. In the end, you’ll benefit from an expanded roster of dedicated suppliers and the ability to offer your clients more and better choices.

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Jessica Sand | Principal | Writer and Designer
Small Failures: Sustainability for the Rest of Us | Bar Stories | Roughstock Studios | BoDo Author | The Sustainable Studio

Posted by: Jess Sand
Category: The Sustainable Studio
Bookmark on: del.icio.us

How much money have you invested in design software, computer equipment, marketing your business and so on? The answer, no doubt, is a lot, not to mention your costs for electricity, gas, office supplies and other overhead expenses. It’s no wonder, then, that many designers think of sustainability as an added expense (and an unnecessary one at that). But what if it weren’t? What if you could integrate sustainable practices into your day-to-day business operations and actually reap financial rewards for it? The good news is, you can and I’m going to show you how. There are actually quite a few financial benefits to sustainable business practices, not all of which are immediately obvious:

• Cost savings
• Increased revenues
• Employee development
• Risk management
• Increased brand value

The beauty of sustainability is that it’s easy to start implementing simple changes today and see results almost immediately. Adobe cut their carbon dioxide emissions by 16% by reducing their electricity and natural gas usage; their initial investment has already paid for itself and they now save $1 million every year.

But you don’t have to be a huge software company to better your bottom line. In fact, small design firms are often at an advantage because of their size. Since small businesses are generally more susceptible to limited cash flow and changing market forces, reducing overhead even slightly can make all the difference. Not to mention the fact that our smaller scale gives us the ability to adopt new practices and adjust old ones easily and efficiently.

Of course, the quickest way to reduce costs is to cut back on expenses. Now, I’m pretty sure that Adobe’s Creative Suite isn’t getting any cheaper, so let’s take a look at which costs of running a design studio we can change. According to the Sustainability Purchasing Network, “When organizations choose sustainable products they can also avoid costs that are hidden in the upfront costs of traditional products, but have financial implications over the long term.” The following ideas are not exhaustive by any means-they are intended to serve as a quick and easy starting point. Just remember: the more baby steps you take, the further you’ll go.

Install compact fluorescent bulbs.

CFLs come in a range of lighting options so you don’t have to worry about monitor calibration or proofing issues. They may be pricier than standard bulbs but they last nearly ten times longer and use up to 75% less energy than standard bulbs do, which often translates into whole dollars off your monthly electric bill.

Power down your electronics.

Nowadays, manufacturers are producing EnergyStar-rated office electronics that suck less power from the grid, which means you spend less every month. Other simple ways to save money on your electricity bill is to plug your office equipment into a surge protector and flip off the switch when you shut the office down, rely on natural light instead of artificial (open up those curtains!), and heat/cool your rooms individually only as you use them.

Watch your water.

If you’re considering a remodel, be sure to install low-flow toilets and faucets. These items don’t cost much more than standard fixtures and they save thousand of gallons of water a year. But just because you may not be ready to remodel doesn’t mean there aren’t ways to save. Fix your leaky faucet or running toilet and save almost 10 gallons of water a day. If your office is landscaped, water only every 3-5 days during the summer (less in the winter). Watering only at night or early morning means less evaporation, which also means you need less actual watering time.

Waste not, want not.

Chances are, you pay your city to haul away your trash. Many cities offer discounts if you reduce your waste enough (here in San Francisco, 20 gallons or less qualifies you for a discount). Other ways to cut down on waste include using real dishes in the kitchen instead of disposables, bringing your travel mug when stopping by the coffee shop on the way to work, and buying products that use less packaging.

Recycle and reuse.

Designers love paper but nobody likes paperwork. Switch to a PDF workflow and save both money and time. Designer Dani Nordin of The Zen Kitchen says she “instituted a PDF workflow in the studio that makes proofing jobs significantly easier and saves printing costs.” She also bought a printer that easily turns out double-sided prints, which she insists has “saved money, time, headaches and trees.” I haven’t bought a single note pad since I started using all those not-quite-perfect printouts as scratch paper instead of simply tossing them. Electronics, old furniture and other items that you would typically throw out can often be either donated or recycled. If you’re unsure where to send them, do a quick search by zip code on Earth911.

Exercise your purchasing power.

Don’t fall for the myth that greener products are necessarily more expensive. If you can’t find cost-competitive recycled copy paper, for example, just use less of it. This is where you begin to see how all of your actions are connected to serve the larger goal of sustainability. But there are plenty of cheaper options out there if you just know where to look, from office supplies (DolphinBlue, Green Office, Give Something Back), to electronics (EnergyStar), to furniture (Ikea is surprisingly green, Baltix), to utilities (Working Assets, renewal energy list).

The above steps are all simple things that, when combined, can truly impact your overhead. It doesn’t require much extra time or effort-only the willingness to give it a shot. Try tracking your own gas, electric, water and garbage expenses for a few months to see where you stand. Once you have an idea of your patterns, implement as many of the above changes as possible. Keep tracking your expenses as you go, and watch what happens. Chances are, you’ll appreciate those smaller bills and start looking for other ways to financially benefit from greening up your studio. We all know, of course, that there’s more to your company’s profits than cheaper utility bills. In part two, coming next month, I’ll show you the indirect ways a sustainable studio can mean bigger profits. I’ll show you how to increase employee productivity, attract higher revenues, and beat out the competition by building your brand through sustainable practices.

Additional Resources:

• Choose Green Report-Office Supplies: Offers specific ways to replace your conventional office supplies with more sustainable options, including specific product recommendations.
• Green Office Checklist: An additional list of things you can do to green your office.
• National Green Pages: Co-Op America offers a directory of green businesses to help you find almost any office product you might need.

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Jess Sand | Principal | Roughstock Studios
Author, Small Failures: Sustainability for the Rest of Us | BoDo Author | The Sustainable Studio