One of the four “Ps” of marketing that’s often forgotten is price. Odds are, it’s not so much forgotten as avoided. Many designers, even seasoned pros, find setting fees to be a tricky task.

Fear not. Marketing Mentors, Ilise Benun and Peleg Top have you covered in their next HOW Webinar, “What Should I Charge?” Here’s a taste of what you’ll learn in this one hour online event:

• Why talking about money makes you look professional
• How to answer the question, “How much do you charge for …”
• How to go beyond “I can’t afford that”
• How to estimate a design project in less than 20 minutes
• How to get clients to tell you what they’re willing to spend

At just $69.00, this is one webinar you can’t afford to miss if you’re serious about growing your business and charging (and getting) what you’re worth.

Mark your calendar to attend on Thursday, November 15, 2007 at 4:00 ET/3:00 CT/1:00 PT. You’ll be glad you did.

Click here for more information.

Click here to register.

Until the next
Marketing Minute
all the best,
nt

A New Online Seminar Series with Ilise Benun and Peleg Top of Marketing Mentor
Is your design business on a feast-or-famine cycle—you’re either way too busy or you’re waiting for clients to call? Attend HOW’s new Webinar Series, presented by Marketing Mentor, and you’ll learn proven marketing and pricing secrets that will bring your ideal clients directly to your door, boost your bottom line and let you sleep peacefully.

Join us on October 18 for the second in HOW’s Marketing & Pricing Webinar Series: How to Create Your Own Marketing Machine: the Five Best Marketing Tools for Your Design Business. You’ll learn how to build your own Marketing Machine to avoid the Feast or Famine Syndrome and create an ongoing stream of new prospects and clients willing to pay you what you’re worth.

How To Create Your Marketing Machine
Thursday, October 18, 2007
4:00 ET/1:00 PT
$69
Presented by Ilise Benun and Peleg Top, Marketing Mentor

Are you overwhelmed by too many marketing tools? Do you know which ones work best? In what order? To which market? Wouldn’t it be nice if there were a machine you could turn on to do your marketing for you?

Well, there is. It’s your very own Marketing Machine, and in this webinar you’ll learn how to build and maintain it.

What You’ll Learn
• How to keep your pipeline full and get you the clients and the projects you want.
• Which marketing tools are the most effective — and least expensive
• How often you should be in touch with your prospects without being a pest
• How to get past the gatekeeper to your real prospects
• Does cold calling really work?
• Does anyone read email anymore?

All attendees also get copies of the presentation materials plus easy-to-follow Marketing Mentor worksheets designed to help you zero in on your target market and build your client roster. And, you’ll have 12-month access to the Webinar, should you want to watch it again as a refresher course.

More info here: http://www.howdesign.com/webinars/index.asp

About HOW’s Marketing & Pricing Webinar Series
HOW’s new Marketing & Pricing Webinar Series, presented by Ilise Benun and Peleg Top, co-founders of Marketing Mentor, is a series of online seminars for designers. You’ll learn how to develop lucrative business relationships, how to value and price your work so you don’t lose money, and how to create an ongoing stream of new prospects and clients willing to pay you what you’re worth.

Here’s The Complete Schedule
September 27: Get Rich in a Niche: Find and Reach Your Ideal Clients
October 18: Create Your Marketing Machine: Five Best Marketing Tools for your Design Business
November 15: What Should I Charge? Smart Pricing Strategies for Designers
December 13: Proposals 101: The Essentials for Writing and Presenting Proposals

Even if you missed one, you can still access the Webinar materials and audio.

Until the next
Marketing Minute
all the best,
nt

HOW’s New Online Seminar Series

Is your design business on a feast-or-famine cycle—you’re either way too busy or you’re waiting for clients to call? Attend HOW’s new Webinar series, presented by Marketing Mentor, and you’ll learn proven marketing and pricing secrets that will bring your ideal clients directly to your door, boost your bottom line and let you sleep peacefully.

Join us on September 27 for the first of HOW’s Marketing & Pricing Webinar Series. You’ll learn how to develop lucrative business relationships, value and price your work so you don’t lose money, and create an ongoing stream of new prospects and clients willing to pay you what you’re worth.

GET RICH IN A NICHE

Thursday, September 27
4:00 ET/1:00 PT
$69
Presented by Ilise Benun and Peleg Top, Marketing Mentor

WHAT YOU’LL LEARN

• Why you must focus on a market if you want to succeed in business
• How to identify the ideal target market for your design business
• How to choose a market that blends your skills and interests with the needs of the market
• How to determine if the market you’ve chosen is viable
• How to find and reach the best prospects in your target market

All attendees also get copies of the presentation materials plus easy-to-follow Marketing Mentor worksheets designed to help you zero in on your target market and build your client roster. And, you’ll have 12-month access to the Webinar, should you want to watch it again as a refresher course.

REGISTER NOW!
Can’t make the September 27 session? “Get Rich in a Niche” will be archived for 12 months. Or, you can learn about the upcoming sessions in the Webinar Series.

Webinar FAQs