Introducing The Agency Route

As it’s been a few months since we welcomed a new author to Business of Design online, we are pleased to introduce Dave Carlton, Principal and Creative Director of The Vyant Group.

The Vyant Group is a unique branding, marketing and package manufacturing agency with a different agency business model (a manufacturing component). With over 14 years of agency experience, Dave is the leader and driving force behind The Vyant Group. In addition to supervising the company’s day-to-day operations, he sources the creative talent and fuels the culture to provide a motivating and energetic environment. As a Creative Director who champions his clients’ goals and objectives, Dave supervises all activity related to client brand development, strategic marketing and communication programs.

Winning numerous design awards, his work has also been featured in several books. The most recently published work is featured in “Unique Packaging”, a hardbound published by HarperCollins.

As a member of the Board of Advisors for the Brooks Institute’s Visual Communication program, Dave continuously takes time to meet and offer opportunities to recent design graduates.

After reading about his dedication, I wasn’t surprised when Dave came back with this personal quote:

With my experience in business and design, I welcome the opportunity to give back by teaching future designers what to avoid when starting their own companies.

Giving back is also a goal of Business of Design online, so there’s certainly a fit.

In The Agency Route, Dave will write about what he knows, which is all things small to mid size agency: making the decision between freelancing and agency, setting up, choosing location, hiring and firing, working with vendors, marketing, and finally, making the decision to leave agency work.

You can read more about Dave in our authors section.

The Team @ Business of Design online,
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