One of the four “Ps” of marketing that’s often forgotten is price. Odds are, it’s not so much forgotten as avoided. Many designers, even seasoned pros, find setting fees to be a tricky task.

Fear not. Marketing Mentors, Ilise Benun and Peleg Top have you covered in their next HOW Webinar, “What Should I Charge?” Here’s a taste of what you’ll learn in this one hour online event:

• Why talking about money makes you look professional
• How to answer the question, “How much do you charge for …”
• How to go beyond “I can’t afford that”
• How to estimate a design project in less than 20 minutes
• How to get clients to tell you what they’re willing to spend

At just $69.00, this is one webinar you can’t afford to miss if you’re serious about growing your business and charging (and getting) what you’re worth.

Mark your calendar to attend on Thursday, November 15, 2007 at 4:00 ET/3:00 CT/1:00 PT. You’ll be glad you did.

Click here for more information.

Click here to register.

Until the next
Marketing Minute
all the best,
nt

You say your marketing mojo isn’t marvelous? Your promotion efforts are leaning toward paltry and you’re starting to believe “P.R.” stands for “Pitiful Relations.” Your niche is nixed and you don’t know what to do.

Fear not. Marketing maven Ilise Benun and her partner in promotion, Peleg Top, have you covered. Mark Thursday, September 27 down on your calendar and sign up to participate in their webinar, “Get Rich in a Niche,” sponsored by our friends at HOW Magazine.

If your phone isn’t ringing off the wall and your inbox isn’t jingling, you can’t afford to miss this webinar. Here’s just some of what you’ll learn:

All attendees also get copies of the presentation materials plus easy-to-follow Marketing Mentor worksheets designed to help you zero in on your target market and build your client roster. And, you’ll have 12-month access to the webinar, should you want to watch it again as a refresher course.

Need more? Here’s a taste of what you’ll hear:

How to Dominate Your Market
Many designers believe that marketing the widest range of services to the largest possible group is the path to success. You’d rather be a generalist because you think you’ll get more business. And on one level it makes sense: the more opportunities you have to make a sale, the more sales you are likely to make. But in reality it doesn’t work that way. In fact, success comes to those who focus on the smallest number of activities most likely to yield the quickest and largest return.

Look at all you get when you specialize:

Fame: You’ll become known as an expert in your area of focus.
Fortune: You’ll command higher fees for your expertise.
Success: You’ll achieve your personal and business goals
Choice: You’ll get the work you want instead of taking whatever comes along

If you resist specializing, what you fail to understand is that your clients need you to specialize in exactly the service they need. They need to know they are dealing with an expert who serves their particular needs. That’s what will make them feel more comfortable choosing you. That’s what will help them sell you to their managers. So in reality, and in the long run, specializing gets you more business.

But focus doesn’t come naturally. Focus requires ongoing attention and discipline, which is why many people don’t do it. In fact, it’s not something you do once and then it’s done. Focusing means committing, and then recommitting, to your plan every day, refocusing your attention and reevaluating your choices on a regular basis. That’s the way to dominate the marketplace.

Marketing Mentors, Ilise and Peleg, know their stuff. Together, they’ve helped hundreds of designers discover their niche and profit from it while helping their clients become more successful. It’s been said that if you find out how to do what you love, you’ll never “work” another day in your life. This webinar will set you on that path.

Take the steps necessary to ensure your success. At $69 this webinar is not only affordable, it’s an event you can’t afford to miss. Landing one gig through the techniques taught in this webinar will pay for itself over and over.

Click here to sign up.

Until the next
Marketing Minute
all the best,
nt