Thou shalt not disfigure the font.

Thou shalt not steal the concept. Thou CAN be inspired by the concept, but thou had better change it so that people don’t call you a poser.

Thou shalt not use comic sans.

Thou shalt not cut corners, nor use a CMYK .jpg file in a print job simply because it’s do-able and you’re too busy to deal with it right now.

Thou shalt not kill…your boss for saying “How hard is it to put up a webpage, really?”

Thou shalt not lie…unless it’s that one printer who you have to fudge the deadline for in order to get it there on time.

Thou shalt not covet thy cubicle-mate’s brand new 200 gig computer with the shiny buttons and the CD/DVD burner that runs everything at the same time, even though he thinks Publisher is the best program to design stuff with and it sucks that they’re going by alphabetical order when replacing computers and it really irks you that your family name is Zwiegenschraum and…nevermind. Just don’t covet it, even though it’s like giving a Camaro to somebody who drives it like a riding lawnmower.

Thou shalt honor the Macs and the IBMs equally in your heart, for while they are separate, they are pretty much equal – unless you’re on Vista – but then you probably can’t read this, because you have to click through those security popups.

Thou shalt not fear new technology, nor pretend that you know what it does.

Thou shalt always get a contract, even though it’s just your cousin’ brother’s sister’s friend and he’s a great guy and wouldn’t EVER stiff you and besides, an email is just like a contract, right?

Thomas (Tom) Stephan | Director of Something Clever
BoDo Author | Dyer Straits