Category: Dyer Straits
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My God, the Internet is really big.
I mean, naturally we all know that The Internet is a worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP), but really, folks…do you REALLY know what it is?
Yesterday, while ripping the paragraph you just suffered through on Wikipedia, I just found out the Internet and the World Wide Web are not the same thing. That’s just mind-blowing to me. And then I started thinking about all the stuff I’m vaguely sure I know absolutely nothing about.
Here’s a short list:
- E-mail - How DOES it get from America to Thailand? How can I NOT be paying for that?
- https:// - (how can adding the ’s’ make my data secure from theft? I mean, I’m sure there’s some big technology behind it, but really, it makes me think of the guy who put on a Superman shirt and then promptly shot himself, thinking the “S” would protect him.
- Girls.
- Why a web page built for Internet Explorer looks TOTALLY different on Firefox, Safari and everybody else’s computer. I thought it was all built on the same thing. You build a chair out of wood, following the right directions. That chair will look the same even if those directions are Japanese or English.
- Why, when I print something out from the Web, does it cut the edge off the page? PDF files shrink to fit, why not Web Pages?
The list goes on and on. If I was dropped on a desert island and asked to explain the Internet, I’d be eaten by the natives LONG before I started making sense (primarily because I’m a big tasty fat *$^#, but I digress).
But I’ve got a Master’s Degree! And I’ve been working in print and graphics and journalism for ten years! I’m not stupid…I’m just not capable of comprehending things that have NO possible way of reaching my own experience.
Yes, It’s true that I could take a class on such things, or look it up on the Web (oh the IRONY!) But even then, my understanding will be limited to how I can parse that information through things that I already know. For example, I have a friend whose job is finding oil under the ocean floor using satellite-guided sensor technology so advanced that it requires the use of TWO supercomputers. She feeds specialized data and algorithmic parameters into this computer, flips a switch, and gets a map that only VAGUELY resembles a human thumbprint. Then she studies this map, seeks patterns in the data streams, and makes a calculated guess, which often turns out to be absolutely right.
And that took me almost seven years to understand. And I wondered why she always had this odd look on her face when I said “So, how was work?”
And yet I realize that I am only a fraction more bright than the average Internet user, which makes me only a fraction brighter than a client who wants a website built for a business or program or school or service. I know why they want something to just “work” or just “be secure.” It’s because for most folks out there surfing away on the Web (which is located ON the Internet, by the way), the Internet may indeed be run by small gnomes with calculators. They don’t know. They might like to know, but only if that information is presented in a manner in which they, in their everyday lives, will comprehend.
For the yarn store saleslady, the web is a skein of yarn, hopelessly entangled. For the realtor, it’s rows of houses in an endless loop. For porno film-makers, it’s…um….wellllll….
Okay, I think I’ve made my point.
Thomas (Tom) Stephan | Director of Something Clever
BoDo Author | Dyer Straits



Comments to this post:
Comment: Tamar Wallace says
Really? The World Wide Web and the Internet aren’t the same thing? Who knew?!? And thank you for pointing that out…It may just cause me to be a bit more patient with my clients when explaining web vs. print. And how’s this for another irony: while the World Wide Web IS vastly large, it makes the world seem a little smaller - you can communicate with people across the globe in a split second…you can find a classmate from grammar school…and you can make valuable, solid friendships with people you’ve never met face-to-face. It really is an amazing thing.
Great article, Tom!
6th August 2007 Quote
Comment: Danita says
Tom, good article. You bring up a lot of great points. I never really connected how each of us perceive the web in our own individual personal ways. It makes working with and explaining to our own clients a challenge. A month ago I made a how-to booklet for a client (who absolutely knows nothing about the web) about how to work on their own CMS (Content Management System) site. I wrapped my brain around how to explain it simply enough and in terms that they would *get*. I used an analogy of a car to help explain how their CMS site works. I wrote that the outside of the car is what the public sees (website). Inside of the car are the controls that work the engine (Backend of site). You need a key to get into your car (password). And once you are inside the car you’ll see the dashboard that has controls to drive the car (the same goes with a CMS site’s Dashboard). When I explained it like that my clients immediately *got* it. No longer was their site a confusing mystery to them. Would this analogy work on other people, I don’t know. Maybe for the yarn lady it would have to be something more catered to her experience as you stated.
7th August 2007 Quote
Comment: Digi says
Thanks for the reminder, Tom. Having quite a large geek streak, I often have to remind myself not to go into too much detail with clients about their web sites because it just confuses them. As you said, they don’t really want or need to know how/why it works, they just want to know that it does.
7th August 2007 Quote
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