Comments on: The Pleasures Of Postcarding http://www.businessofdesignonline.com/the-pleasures-of-postcarding/ BoDo Business of Design online Wed, 08 Feb 2012 21:10:51 +0000 http://wordpress.org/?v=2.0.9 by: Ronald http://www.businessofdesignonline.com/the-pleasures-of-postcarding/#comment-8182 Thu, 29 Nov 2007 05:05:36 +0000 http://www.businessofdesignonline.com/the-pleasures-of-postcarding/#comment-8182 Postcards are visually appealing and one of the most affordable means to market your products and services. Get more relevant information by visiting http://www.myprintshoponline.com/postcards.html Postcards are visually appealing and one of the most affordable means to market your products and services. Get more relevant information by visiting http://www.myprintshoponline.com/postcards.html

]]> by: Martha Retallick http://www.businessofdesignonline.com/the-pleasures-of-postcarding/#comment-4387 Tue, 30 Oct 2007 15:37:15 +0000 http://www.businessofdesignonline.com/the-pleasures-of-postcarding/#comment-4387 Ummm, Neil, I hate to break some bad news to you, but here goes: I had to close down the postcard marketing side of my business a year ago. Reason: It was turning into a cost center, rather than a revenue center. I sold the two domain names associated with that business to another company, but as far as I know, they have left my original content in place. I still send postcards to promote my design/photography studio, but I only do so now and then. Why such a change from the Passionate Postcarder days of yore? Because my financials told me that it was time to become the Passionate Realist. I found that people on my mailing list had developed an immunity to my frequent postcard mailings, so I had to find other, lower-cost ways of staying in touch with them. I've since turned to using a monthly e-mail newsletter for clients and prospects, and I've also spent several months cold-calling leads using the system that <a href="http://www.freelanceworkshops.com/appointments.htm" rel="nofollow">Dan Turner</a> recommends. Ummm, Neil, I hate to break some bad news to you, but here goes: I had to close down the postcard marketing side of my business a year ago. Reason: It was turning into a cost center, rather than a revenue center.

I sold the two domain names associated with that business to another company, but as far as I know, they have left my original content in place.

I still send postcards to promote my design/photography studio, but I only do so now and then. Why such a change from the Passionate Postcarder days of yore? Because my financials told me that it was time to become the Passionate Realist.

I found that people on my mailing list had developed an immunity to my frequent postcard mailings, so I had to find other, lower-cost ways of staying in touch with them. I’ve since turned to using a monthly e-mail newsletter for clients and prospects, and I’ve also spent several months cold-calling leads using the system that Dan Turner recommends.

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