To recap this series on the ins and outs of public relations and publicity, the most important thing to remember is to do it. Getting your name out there usually doesn’t happen by itself.

It all starts with a plan. Take the time you need to think things through. P.R. doesn’t need to cost much in the way of money for an independent designer or small shop. But, it does require an investment in time.

Once you have your plan in place, start building your media list. While you’re doing that, you can also start putting your press kit together. Begin to think like a reporter. What’s happening with your business that can have a newsy spin? Fire up your favorite word processor and draft some news releases.

After a while writing starts to get a little easier. You may even find you have a natural talent for it. If so, great. Write some articles about your design specialty, working with a designer, the design process, etc. Get them submitted online and also to print publications. Those should include relevant industry trade publications where you want to get work.

The next thing you know, your name starts showing up all over the place. You might even land some interviews. Then you’ll have something for yet another news release. And so the cycle begins …

Until the next
Marketing Minute
all the best,
nt