The three most important pieces of advice for designers aiming to improve their writing

• Know who you’re talking to. More than anything, this is the one thing that most folks get wrong when they write. Write for your reader, not for yourself. When you write listen to how the words will sound to someone who doesn’t know what you know about the subject. Be careful not to endow your boss, your client, your writer with information that they couldn’t possibly have.
• Along this same line, know that designers often don’t pay enough attention to the tone of what they write. Be careful of how you use the word “you.” A poorly worded sentence with the word “you” can sound like an attack when you only mean it as a statement of where things currently stand.
• Know what you want to say. So many people start to write without stopping to consider the outcome they want. STOP. Think about what you want the reader to do. That will tell you what your message is. The writing is so much easier and shorter when you know what you want to say.

Until the next
Write with ME,
Liz

ME (Liz) Strauss | Writer | Career coach | Strategic planner
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